Automated link building software and how to rank your site fast

Internet has become a primary medium to attract customers globally. If 10 years ago , online advertising evolve retrograde or , why not , it seemed , rather , that regresses today, this method of promoting a service or site is by far the best most beneficial of the existing mentality public . Besides excessive advertising that we were delivered through television , today , we see a real showdown and not only when it comes to online promotion of a product.
Means product promotion optimization (SEO ) , promotion campaigns ( planned carefully targeted ) online and offline – pay per click advertising , PR , branding, affiliate programs , stickers pasted on the product packaging and in general all we can help you get more orders in store.
Online marketing methods can be grouped into two categories : online advertising and search engine optimization.

First bring customers soon would a promotional campaign and may be useful in the rapid formation of a database of clients. The second can increase profitability in the medium and long term anytime  and can support business development.
What is ” Search Engine Optimization ” ?
Promoting a website online can be done in several ways , but the most important of them is search engine optimization (search engine optimization) , as it is the easiest way in which one can find the existence of the costs are low and promotion potential is very high because most of the visitors of a website comes from search engines. Although it is a component of search engine marketing , the term search engine optimization has emerged much earlier , being used for the first time in 1997. Traditional marketing tool which can be considered similar to the search engines is user Yellow Pages , which help to search for products and service .
Search engine optimization
(SEO ) is the process of improving organically ( natural – no pay ) the visibility of a website in the search engine results to obtain a position as high for one or more keywords desired by means of changes made to the website ( source code , design and content) and off site ( by building links ) . The highest costs arising from organic search optimization consultants employing SEM and the changing technologies on the site often because it must completely redesigned to integrate a content management system (CMS – Content Management System) . The decisions taken to optimize a website for search engines should be based primarily on what potential customers would expect to find on that site , because of this it is very important not to use excessive repetition of key words, it or other practices that could aggravate user access to published information .
How to Work on a search engine ?
Performance across the search engines for relevant information shown is the result of an algorithm for indexing and listing their own web pages. Most of these search engines , including Google , hiding behind a computer the whole division whose main task is to index words in each document and store the information in an optimal format . Storage pattern is generally tree , so that when a user makes a request by certain keywords result takes into account the entire tree or keyword phrases that gradually eliminating what you do not meet the criteria . However the process is not entirely congruent . Because 95 % of the text on the Web is composed of approximately 10,000 words we have to use automated link building software, many of the pages include these words appearing in the most natural way causing significant Pages in category extremely high volume of results. Selection pages depending on the degree of relevancy , required creation of procedures for classifying their proportional importance , without neglecting the basic criteria of the search, and finally placing the most important pages in top of the list of results.
Major limiting factor for error associated with this procedure , responsibilities were exempted classification instrument making automatic evaluation based on the calculation altgoritmi . In fact, Google states that ” the value of the service or is largely determined by the results of impartiality .” The basic idea developed by the creators of PageRank , Sergey Brin and Lawrence Page is according to which : the importance of a page is certified by the number of pages that lead to it and their RELV . In other words , evaluation is done statistically .

Link building software are improving the website visibility

Establish a SEO audit can analyse all relevant factors concerning the optimization of a website. Thus , the list of areas for improvement is compiled into a comprehensive report that will guide the implementation of an effective strategy of visibility on the Internet .
All vital components are analyzed to identify blockers and ralentissants factors. The site itself is husked technically , but also its content, its popularity and global marketing environment with software that improves the website. The post- audit phase been coaching and validation of changes that will turn your site into sound technical platform and perfectly in line with the fundamentals of accessibility ” for search engines.

Apart from the technical optimization , content panes and popularity will be adjusted as required .
Transfer of skills

Instead of entrusting SEO work to a service provider , it is possible that you have internal resources or want to undertake yourself.

In this case, the transfer of skills helps to flatten a strategy and methodology tailor -made for a deal to cut the performance Web project. The two complementary components to technical optimization are popularity and content, which will be tackling this technique during post -audit phase.

Transfers of competence are usually conducted through audio or Visio conferences, but on-site sessions are perfectly conceivable.

If you do not have internal resources, my network can provide qualified providers who meet exactly the objectives based on the average .

Benefits are developed after careful assessment of need , to give maximum return on investment.
The advantage of my services is that there are always taken into account the specifics of your project. It is very important to treat each site as a special case .

For more information , just contact me so that we consider the best options for your Internet project.

Latest publications SEO blog: Of course Panda and Penguin are dirty animals, but the positive effect it can incorporate thinking about making a site that deserves. Of course , you can still settle for less labor , but it gets complicated when it comes to consider a little ambition .

SEO Podcast Vol . III Ep.8 : Marie Pourreyron
Following numerous complaints, I was forced to invite a girl in the podcast SEO. So Marie Pourreyron who gets stuck , inaugurating the intrusion of the female in this SEO Podcast usually inflated testosterone .

RIP SEO
Especially since Panda Penguin , SEO is provided on the front of the stage with a strong connotation linked to spam. Note , when I am asked what is my job, my answer is: ” I ​​spamming Google .”

In addition to appearing in the natural search results, YouTube, Google video platform and link building software is now the second biggest search engine in the world. The video offers new opportunities for visibility for a business. Our agency, always at the forefront of innovation in SEO optimizes your existing video content and / or created original video content from your resources.
Local searches account for 20% of searches on Google. Local SEO is now a prerequisite for companies working a catchment area of ​​practice. Its contribution to visibility via Google Map is unique to the era of localized, smartphones and tablets research. Its optimization can effectively position a company on the first page of Google. This mail to thank you for the quality of training that provides real expertise in implementing SEO strategies and existing tools to go straight to the point.
Away from the flatness of recent years, I found the energy and richness of Search Engine Strategies 2000s, with passionate and exciting players. Probably missing an extra day, or evening, to discuss all the issues before the participants because it always brings a new perspective on an issue to which we will also be facing.

Optimize and rank websites on search engines

Instead of SEO in online marketing strategy
The vast majority of Internet traffic comes from major search engines : Google , Bing , Yahoo ! This is especially true if you do not or very little budget have to invest in Google Adwords for example.
The contribution of search engines via SEO is even more important that they generate targeted traffic with users seeking what you offer . So if your site can not be found and analyzed to be listed in search engines , you can easily increase traffic to your site. And this statement is especially true if you are positioned  in a competitive sector. Optimize its SEO to be placed ahead of its competitors is an invaluable investment .

In addition, invest time or money in the search engine optimization of your website is very important because it provides a higher than other acquisition channels ROI. In fact, SEO is cheaper and especially allows you to remain independent in relation to premium channels such as Adwords or affiliation .

So you need to develop and optimize an SEO strategy .

How to implement an effective SEO strategy?
We can distinguish five main stages in the development and optimization of an SEO strategy “home” that is to say, a strategy developed and held by you, without going through an agency specializing in SEO.

1) SEO Strategy: the choice of keywords to target

Any SEO strategy begins with the choice of keywords to target for each page to reference. That’s a lot of work but consider it as an investment that will easily pay !

At this stage the primary rule is to respect avoid targeting keywords too different on the same page . For example:

Keywords 1: ” Buy apples”
Keywords 2: ” Buy carrots”
Here you must make a choice : targeting the sale of apples or carrots. The choice will depend on what you really offer on your page we recomand to manage link building and if you offer the two items , you will need to separate them and thus each target keywords on dedicated pages . You will be able to attract both users interested in apples than carrots.

Then our analysis are to be weighed according to several criteria (non exhaustive list):

resources needed to achieve the goal : time, budget, personnel.
the level of potential to generate traffic : is that users tap this word? How are they?
the quality of the potential to generate traffic : users who are looking for this keyword are they in my target?
etc …
2) SEO Strategy: content optimization

The editorial content is one of the most important variables of SEO. It is he who tells the search engines what your talk page.

However, be careful not to fall into the trap of writing only for search engines.

Indeed , remember that if you want to reference your site is in order to generate targeted traffic and quality!

And meet both the requirements of SEO and expectations of your target remains a difficult discipline, which requires actual writing skills : must be relevant to respond with more data respond to the request of users , complete.

3) SEO Strategy: technical page optimization

As you probably know, search engines do not read the contents of the internet in the same way that humans sites. We must help them to read and analyze your pages. To this we must intervene in the HTML code of your pages. The elements to be optimized are the following ( non-exhaustive list):

The html code
The title tag
The meta description tag
urls
redirects
charset
etc …
When optimizing these technical variables always keep in mind the keywords that you have chosen to target .

4) SEO Strategy: the linking ( linking strategy )

In this step , you will work the popularity of your site. Search engines evaluate your popularity depending on what other sites think and say about you:

How many sites are talking about you ? To this point prefer quality over quantity.
How popular they have to turn ? The popularity of these sites is evaluated in the same way as yours: the vote of external sites.
What do they speak in their own content? Here engines trying to find out if you have a real point in common with the sites that link to you . If yes this is good for you , if not, then not terrible!
5) SEO Strategy : Total optimizations

As with any strategy , there comes a time of balance sheet to determine what worked and what needs further optimizations.

SEO strategy is no exception to this rule. Especially the techniques, best practices evolve, so always get up to date .

The assessment is done in two stages:

The technical assessment is done at the implementation of optimizations to be sure that there are no omissions , the ” breaks . Eg redirects they are all in place ? Will he forgotten alt tags …
The results of positioning should meanwhile take the form of “points” regular but spread over time .This is a statement of positioning keywords you worked.
This phase could either be done manually , but beware it may be very time consuming either be automated , it is the case for SEO agencies .

What to analyze , among other things :

Your positioning before and after optimization , for a list of keywords that you’d worked. Note your position on each reading to assess progress
The number of urls / referenced pages to be sure all the site is accessible.
The number of sites pointing to you and quality.
The increase in traffic generated by SEO (see analytical tool )
The keywords that generate traffic
The time spent by keyword (to assess the relevance of the keyword)

Automated link building software secrets and tricks for getting traffic

SEO ( Search Engine Optimization ) or optimization for search engines, refers to improving the position of your site in the results of research on natural search engines like Google. A high positioning allows for more visibility and traffic, and generally more customers. The goal is to position a site in the first page , and ideally in the first place , since the sites occupying the top positions capture the majority of traffic . Difficult to locate in the first results mainly depends on the market and competition , that is why the choice of keywords is important to ensure an ROI maximum . It is difficult and costly to be placed on generic keywords , niches or local applications may be easier to achieve and allow to significantly increase turnover . Here are some principles to follow to put the odds on the side of your website.

Use keywords

One of the main tools used by Google and Bing to determine the positioning of a site are ” spiders “. A spider is a kind of software robot that visit websites and index in a methodical and automated. They sail in web sites to determine their content and key words or phrases . These data are then used when a user searches for a keyword or phrase on Google , Bing or any other search engine.

To find out where to position yourself use , think about your prospects, what terms they looking to find businesses similar to yours, or what terms they will seek in the coming months ( maybe you’ll have new products or one of them will become mandatory … ) . Once you know which terms are most important to your business, try to use automated link building software and the texts in your website so that crawlers or spiders can take them into account. Remember that the texts of the images can not be read by robots but photo titles are, so do not hesitate to rename each photo or try reducing the text inside images .

For more tips to identify which key phrases are most relevant to your site, please read the article ” How to recover data ‘ not provided ‘ “, which gives ideas for determining free Google Analytics.

Once these key identified and used the pages of the site expressions, make sure they are included as  link building software information in the meta data, data that are not displayed but are important to the spiders . You can do this yourself or ask your webmaster to do it for you .

The PageRank ( PR) is a score of 0-10 given to your site based inter alia on outgoing and incoming links , which helps search engines to assess credibility or relevance. The netlinking can transmit the ‘ juice ‘ sites , so that if your site is linked to a site with high PR , it will be beneficial for your site ‘s PR and positioning.

Although you can not control all the links that are made to your website by users , you can control a game and make sure to increase your PR . Make sure you link your site to social networks and what you post is connected to your site. If it is new , you can register in directories , or invite some people to talk about you .

Outbound links also play their role. When you mention a site or source , make sure to include a reference and a link. Regarding internal links , this will allow both your visitors to more easily navigate your site , keep spiders longer on your website and make sure all pages are taken into account. For this, a footer knowledgeable and an index update will ensure that each page is taken into account .

freshness

A site whose content is updated and added frequently is particularly indexed by spiders . This is why most website publishers to provide regularly publish articles and pictures on the website , add pages or update .

Setting up a blog is often a good way to decorate a content site without changing the site structure and make it extra interest. This can also allow you to communicate on specific offers, highlight examples or surveys or talk about topics that interest your prospects. If you are looking for ideas , for example you can set up a Google Alert on the keywords you want to receive email news related to those keywords.

SEO and updates

Algorithms of Google and Bing undergo regular updates to provide search results most relevant. SEO of a site must adapt constantly to ensure not to use outdated techniques and stay great. Although some principles are unlikely to change, it must nevertheless remain updated with the latest techniques and updates algorithms for efficient SEO . It is therefore vital to use a professional SEO and devote his time to his own business and its customers.

link building tools the fasters way to rank

There are generally two types of penalties :
Manual penalties , that is to say as a result of human action, following a failure to comply with instructions to webmasters. It may be unnatural links (bought links) , artificial content, sneaky redirects , etc. . Penalties for buying links are common and penalize the site that sold the bonds as well as those who bought . These penalties may only be exercised after having corrected the problem (assuming you have identified the problem) and a request for a review of the site via the dedicated form . The review of a website can take several weeks and does not necessarily lead to a recovery position or sometimes partial.

Algorithmic penalties , that is to say not the result of human action , usually related to a combination of factors that only the search engine knows . This is the case for example of Google Panda , Google’s algorithm derating said poor quality sites. These penalties may be exercised only fter removed ” signal ” leading to a downgrade in the next iteration of the algorithm.

Google algorithm

Google’s algorithm is all instructions allowing Google to give a results page following a query.
PageRank

The original algorithm was based solely on the study of the links between web pages based on an index assigned to each page and called PageRank ( PR) . The principle is simple : the more inbound  links on a page , the higher its PageRank increases. One page has PageRank , the more it distributes to its outgoing links. By extension , it is called PageRank of a website to describe the PageRank of its home page , as it is usually the page that has the highest PageRank of all pages of the site.
Optimization algorithm

Since the PageRank , the algorithm takes into account a large number of additional signals , including (non exhaustive list):
the freshness of the information;
the words of the author;
the time spent , the degree of involvement of the reader;
the traffic sources other than SEO
etc. .

Google announces proceed about 500 algorithm optimizations per year with automated link building software, or more than one change per day . Hence the SERP can vary significantly depending on the changes made by Google team .
Google Caffeine

Google Caffeine is the name given to the new architecture deployed by Google in August 2009 (and regularly improved since ) , whose objective is faster consideration of updated information , which results in improved crawl and therefore fresher results in search results.
Google Panda

Panda is the name given to deployed by Google in 2011 to fight against the sites of poor quality filter. The idea is to degrade the positioning of sites whose content is considered too low quality :
See Google Panda

Google Penguin

Deployed in 2012 , Google Penguin is an update of Google penalizing sites SEO optimization is considered excessive. This is the case for example sites too many automated  link building software come from sites deemed as ” spamming ” . It also seems an abuse of links between pages about disparate subjects is a factor that can result in a penalty via Google Penguin algorithm. Google has set up a form to disavow links potentially detrimental to SEO a website.

Automated link building software tricks and reviews

It is possible and desirable to block unnecessary pages referenced using a robots.txt file to allow crawlers to devote all their energy to useful pages. Duplicate pages ( eg having unnecessary parameters robots ) or pages with little interest to visitors from a search ( Results internal site search , etc. ) typically must be blocked ;

Kioskea on the results of internal search engine are explicitly excluded from referencing via the robots.txt file, so as not to provide users arriving via a search engine results automatically generated in accordance with instructions from Google.
Speed ​​of loading pages

It is important to improve the loading time of the site using automated link building software for eg caching mechanisms as it allows one hand to improve the user experience and therefore visitor satisfaction and secondly because the engine research increasingly take into account these types of signals in the positioning of the pages ;
Sitemap

The fact of creating a sitemap file can provide access to robots to all your pages or recent pages indexed.
social Networks

More search engines take into account using of  software and the social sharing signals in their algorithm . Google Panda takes into account this criterion to determine whether a site is of quality or not. In other words, the fostering social sharing reduces the risk of impact by algorithms such as Panda.

Kioskea on the pages contain asynchronous sharing buttons so you do not slow down the loading of pages as well as META  : Image to indicate social networks which image display when a user shares a link.
Referencing a mobile site

The ideal is to have a mobile site designed for responsive design, in this case, the indexed for desktop and mobile devices page is the same , only the display changes depending on the display device.

If your mobile website is on a domain or subdomain separately, as is the case for Kioskea , just automatically redirect users to the mobile site and use automated link building software to increase the rankings, making sure that each page redirected to point to its equivalent on the mobile site . It should also ensure that the crawler Googlebot -Mobile is well treated as a mobile terminal !

Reasons why to use automated link building software tools

Search engines seek above all to provide a quality service to their users by giving them the most relevant results according to their research, before even thinking to improve SEO it is essential to focus on creating content consisting and original. Automated link building software can make your site better for content and traffic. More information  we find on the five page with the automated are important to manage the entire solutions for websites.

Original content does not mean a content which is not offered by any other site, this would be an impossible mission. However it is possible to treat a subject and bring him a profit deepening certain points, by organizing an original way or by linking different information. Social networks are thus an excellent way to promote content and to identify the interests that readers relate to your content.

On the other hand , always with a view to provide the best content to visitors, search engines give importance to the updated information . The fact update the site pages so increases the index given by the engine to the site or in any case the passage frequency of the crawler .
Page title

The title is the element of choice to describe briefly the content of the page , this is particularly the first thing the visitor will read in the result page of the search engine , it is essential to grant him particular importance. The title of a web page is described in the header of the web page between <TITLE> and < / TITLE> .

The title should be as specific as possible, maximum 6 or 7 words , the content of the web page and the total length recommended should ideally not exceed sixty characters. Finally, it should ideally be as unique as possible in the site so that the page is not considered duplicate content .

The title is all the more important that this information that will appear in the favorites of the user in the title bar and browser tabs and in the history.

Given that European users read from left to right, it is advisable to put the words with the lowest sense of the page to the left.
URL of the page

Some search engines give utmost importance to the keywords present in the URL , including the keywords present in the domain, the automated link building software will automatically add the keywords in the articles . It is therefore advisable to put a file name suitable containing one or two keywords for each site files rather than names of page1.html kind page2.html , etc. .

To make the most of the contents of each page it is necessary that it be transparent (as opposed to the opaque contents such as flash) , that is to say, it has a maximum text indexable by engines. The content of the page should be primarily addressed quality content to visitors, but it is possible to improve it by ensuring that different keywords are present.

Frames (frames) are strongly discouraged as they may prevent the indexing of the site in good condition .

META tags

Meta Tags are not displayed tags to insert at the beginning of the HTML document to describe finely the document. Given the misuse of meta found in a large number of web sites, engines use less this information when indexing pages . The meta tag “keywords” has been officially abandoned by Google

META description

The meta description tag allows you to add a description describing the page , without showing visitors (eg plural terms , even with misspellings volunteers). This is usually the description (or part of this description) that will appear in the SERP. It is advisable to use HTML coding for accented characters and not exceed twenty keywords.
META robots

The robots meta tag is particularly important because it helps to describe the robot’s behavior vis-à -vis the page and indicate whether the page should be indexed or not and if the robot is allowed to follow the links .

By default no robots tag indicates that the robot can index the page and follow the links it contains.

The robots tag can take the following values:

index, follow : this instruction is to fail to tag robots since it is the default behavior.
noindex, follow : the robot should not index the page (though the robot can return regularly to see if there are new links)
index, nofollow : the robot must not follow the links to the page ( against the robot can index the page )
noindex , nofollow : the robot must not index the page , or follow the links . This will result in a drastic decrease in the frequency of visit to the page by robots.

Here is an example of tag robots :
<meta name=”robots” content=”noindex,nofollow”/>

Also note the existence of several values ​​that can be combined with the previous values and link building software ​​:
noarchive : the robot must not provide users with the cached version ( including the Google cache ) .
NOODP : the robot should not offer a description of DMOZ (Open Directory Project ) by default

It is possible to specifically target the Google crawling robots ( Googlebot ) replacing the Googlebot crawler name ( it is advisable to use the standard tag to be generic ) :
<meta name=”googlebot” content=”noindex,nofollow”/>

In cases where a large number of pages should not be indexed by search engines , it is best to block via robots.txt because in this case the crawlers do not waste time crawler these pages and can focus all their energy on the relevant pages.

Kioskea on the forum questions have not been answered are excluded from the search engines, but they can continue to crawl the pages to follow the links :

<meta name=”robots” content=”noindex,follow”/>

After one month, if the issues still did not answer, the meta tag becomes the next, so that the engine forget :

<meta name=”robots” content=”noindex,nofollow”/>
internal Links

link building tools gives maximum visibility to each of your pages , it is advisable to establish internal links between your pages to allow crawlers to browse your entire tree. So it can be interesting to create a page with the architecture of your site and containing pointers to each of your pages.

This means that by extension the navigation (main menu) must be thought to provide effective access to pages with a high potential in terms of SEO .

The automated link building software and everything about seo

The pages referenced in first position obviously get more visits and pages come in second place , etc. . It is the same for the first page pages referenced pages referenced relative to the second page . Thus, if a page is in the 11th position (hence the second page ) , it is very interesting to try to optimize it to get it to the first page with automated link building software and get a significant gain in unique visitors.

Keywords

SEO makes sense vis-à -vis keywords ( keywords in English ) , that is to say the words used by visitors to search .

The first task is to determine the keywords on which you want to position the pages of the site. The keywords that you have in mind does not always match the keywords used by visitors , because they tend to use the shortest possible terms or to make spelling mistakes.

There are tools like  automated software to compare search volume of a keyword over another and giving suggestions:

Finally, there are sites that allow you to know the keywords

SEO Black hat / White hat

In terms of SEO , it is generally between two schools of thought :
White hat SEO (read white hat ) , designating SEOs instructions scrupulously search engine webmasters in the hope of obtaining a sustainable SEO playing with the rules of the game ;
Black hat SEO (read black hat ) , designating the adopting technical SEOs contrary to the instructions of the search engines in order to get a quick gain pages monetization potential , but with a high risk of decommissioning. SEO black hat and play cat and mouse with the search engines, regularly adjust their algorithms to identify and decommission sites not complying with the instructions . Techniques such as cloaking or spinning are happy and considered dangerous and not recommended .

Before talking about search engine optimization , the first step is to ensure that the major search engines , especially Google (because it is the most used ) identify the site and come browse regularly.

To do this, there are online forms for submitting its website:
Submit your site on Google
Submit your site to Bing
Submit your site to Yahoo

SEO is recommanded to be made with the help of an automated link building software and is not necessarily paying for the free search engines to index the content of sites and it is not possible to pay in order to better position its site.
paid search

However it is possible to buy a share of keywords on search engines, then it is advertising location (called sponsored links ) located around the so-called natural search results . This is known as SEM ( Search Engine Marketing) as opposed to SEO (Search Engine Optimization) .

Automated link building software and all about rankings

Usually referred to by the term ” SEO ” (in English for SEO Search Engine Optimization , translate Optimizing search engines) all techniques to improve the visibility of a website using automated link building software :

submission ( submission in English ) of awareness of the site with search tools ;
positioning (English ranking ) of positioning the pages of a site in a good position in result pages for certain keywords ;

The difficulty of the exercise lies not so much in promoting the site with search engines in structuring the content and internal and external mesh to be well positioned in the results on keywords chosen beforehand .

Indeed, a majority of Internet users use search engines and automated software to find information and rank sites as such a search engine using keywords ( keywords in English ) . It is therefore essential before any thing to worry about the content that is being proposed in order to best meet the expectations of users , and to identify the keywords that can be seized by them !

SERP

The term SERP (Search Engine Result Pages) means search results as displayed after a request and rankings can be made completely automated. It is essential to understand that a user other results for the same search engine can vary depending on the one hand What the user selected settings (language, number of results per page ), but also by location (country, region ) where the request is made or the terminal (mobile, tablet, desktop) or sometimes between requests made previously by the user and finally because the search engines are regularly A / B testing to test different displays. As such, it is not uncommon that a site disappear from SERP on a motion for 24 to 48 hours, then redo its appearance. This means that it takes a minimum of 72 hours before worrying .

This means that it is not because you see first position as you are bound . To get as close as possible to what most users see results, it is recommended to disable query history , or navigate using private browsing their browser .